They can also be useful for focusing on voice activated searches. And being less competitive, you stand a better chance of ranking higher in the search engine results.
“When is the best time to visit Tuscany?”Īs you might notice from these search terms, long tail keywords can be questions – in fact this can be a very good way to find them.Īnd although these search phrases don’t contain the main keyword, they do imply a specific intent from your audience.“Where is the best town for walking holidays in Tuscany?”.Simply take your main search term and add a modifier.Īnother good example of a long tail keyword is a question, or other more specific enquiry. This form of long tail keyword normally revolves around your main search terms, or head keywords. However, “Holiday home rental Tuscany” brings in a much lower search volume, essentially under 100 searches a month (or 480 if you ask Keywords Everywhere).īut, now we’re talking to people who are looking for a very specific thing. They should also be niche specific, effectively narrowing down a search to a focused result.įor example, “holiday home” is a very broad search term, with 33,000 monthly searches (according to Ahrefs – Keywords Everywhere says 135,000). Most often they are between 3 to 5 words, although they can be longer. Theoretically, any search term that is more than 3 words long is classified as a long tail search term.
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