Podcasts are a good way to cultivate community via meaningful dialogue." According to Angaza, "Podcasts create a very loyal audience which shares content with their friends. Most brands want to create content which contributes towards user-generated marketing. Podcasts are a great way to build a community "The Overview sessions podcast brings together scientists, artists, philanthropists, entertainers, astronauts and influencers to discuss the future of humanity in space." Since podcasts create a high interest niche, they are better marketing tools. Jared Angaza, strategist at Space For Humanity, also highlights the ability of podcasts to play a role in educating people. It is an effective tool for marketing because it is not treated like one." According to Singh, "The Habits Matter Podcast has been downloaded 10,000 times. Because the podcast is not trying to target an audience to sell a product, it garners more attention. Harappa Education has a podcast titled Habits Matter where founder Shreyasi Singh hosted various people who give more insights about education, learning and personal growth. Hence, listening to a podcast is a good break from screens. Especially during the pandemic, people have been trying to reduce their screen time. Podcasts also require less attention to listen to because they only need to be heard. It is easier to find an untapped niche in podcasts and market to the audience. There are around 80 million Facebook business pages compared with only 70,000 podcasts. There is also lower competition in the podcast space compared to other social media platforms. Listeners are increasing for podcast channels and 115 million people are expected to listen to podcasts per week. Hence, podcasts can be an effective tool in boosting up page rankings.
Hence, any founder who is featured on a podcast with a description contributes to SEO ratings of the brand. Podcasts also create value for listeners because they are often informative and educational.Īccording to Forbes, iTunes is a rank one website. According to research, podcasts help to hypertarget audiences and give a good return on investment. Podcasts are effective tools for marketing because they help brands to reach a niche targeted audience. In an age wherein a variety of marketing tools are available for experts, one tool is often underutilized-podcast.
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